{"id":2310,"date":"2023-02-15T06:00:45","date_gmt":"2023-02-15T06:00:45","guid":{"rendered":"https:\/\/dev1992.com\/?p=2310"},"modified":"2023-02-19T20:30:32","modified_gmt":"2023-02-19T20:30:32","slug":"master-course-in-account-based-marketing-abm-2-0","status":"publish","type":"post","link":"https:\/\/dev1992.com\/index.php\/2023\/02\/15\/master-course-in-account-based-marketing-abm-2-0\/","title":{"rendered":"Cup\u00f3n Udemy: Master Course in Account Based Marketing (ABM) 2.0 – Udemy Coupon"},"content":{"rendered":"\n
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Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation<\/h2>\n \n\n \n
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Master Course in Account Based Marketing (ABM) 2.0<\/figcaption><\/figure><\/div>\n \n\n \n
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Master course in Account-based marketing (ABM) 2.0<\/p>

What is account-based marketing (ABM)?<\/p>

ABM is a marketing strategy that focuses on a set of target accounts within a market. The marketing message is personalized for each account based on its specific attributes and needs.<\/p>

In ABM marketing, marketing extends beyond just lead generation. You can get the most value from your biggest accounts by upselling and cross-selling them.<\/p>

Account-based marketing: what it’s all about<\/p>

B2B companies targeting key accounts are increasingly using account-based marketing. Account-based marketing is very effective for companies trying to sell to large accounts with long sales cycles and large deal sizes.<\/p>

An approach that’s tailored to you<\/p>

With personalized messaging, marketers take what they know about their customers and tailor the creative assets of their campaign to their specific attributes and needs.<\/p>

Alignment between sales and marketing :  Marketing and sales teams work together on account-based marketing, identifying target accounts, customizing campaigns for them, aligning and moving accounts through the funnel before and after lead conversion.<\/p>

Cycles are shorter : Multiple stakeholders are involved in major purchases. As a result, the sales process usually slows down, since it starts at a lower level in the organization and moves slowly up. All prospects are nurtured simultaneously in account-based marketing, so the cycle is shortened.<\/p>

Getting a better ROI : The highest ROI of all B2B marketing tactics comes from account-based marketing. Account-based marketing delivers higher returns than any other marketing method, according to 85% of marketers who measure ROI.<\/p>

Resources aren’t wasted : A small number of accounts are given a lot of attention and resources. Previously wasted resources are freed up. This course will explain about the Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation and lead generation along with ABM Strategy.<\/p>

The following lectures will be covered in this course:<\/p>

1. Introduction and Importance of Account-Based Marketing (ABM) 2.0<\/p>

2. Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM<\/p>

3. Benefits of the framework and account-based marketing tactics<\/p>

4. Establish an Account-Based Marketing Strategy for your business<\/p>

5. Account-Based Marketing tools, channels, funnels, budget and content strategy<\/p><\/p>\n \n\n \n

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